5 Questions to Ask About Your Dream Client

As a marketer, it can be tempting to answer “anyone and everyone!” when asked whom you’re trying to reach. But any successful person in business knows that in order to sell products or services, you need to have your ideal client in mind. By narrowing in on whom it is you’re trying to serve, you’ll be able to target your marketing strategy more accurately and will end up pulling in a wider range of people than you thought. It’s the age-old idea of “aim small, miss small,” and if you’re able to f
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